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Veranstaltung

SCHOLARLY GEMSTONES - SEMINAR SERIES Guest: Professor Mike Howard
Ivy College of Business - Iowa State University

Originals vs. Sequels: Dynamic Strategic Positioning and Accelerating Product Launches by New Ventures

Wednesday, 26 June 2024, 12.30 - 14.00 pm, at JKU Business School, MZ 201B

In this seminar, Professor Howard will offer novel insights into how organizations’ strategic positioning choices can speed up getting regulatory approval for their products as well as how effective positioning strategies are different for firms entering vs. competing in product markets.
Mike Howard is the Hilsinger-Janson Professor of Management & Entrepreneurship. His research interests include entrepreneurship, technology and innovation management, and social network analysis. His work has been recognized through several awards and it has been published in the Academy of Management Journal, Strategic Management Journal, Organization Science, Journal of Business Venturing and Strategic Entrepreneurship Journal.

If you have any questions, please send an email to florian.koehne@jku.at
 

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